Mathilde Lacombe: the story behind Aime!

Aime was born from the conviction that beauty begins from within. Founded by Mathilde Lacombe in 2018, the French brand combines supplements, skincare, and a holistic approach to skincare. In this interview, Mathilde shares the inspiration behind Aime, the brand's philosophy, and her vision for more conscious and lasting beauty.


1. When did the idea of ​​creating your own brand come about?
The idea stemmed from a personal frustration. I struggled with my skin for years (I have rosacea) and realized that topical care alone wasn't enough. I became deeply interested in the connection between nutrition, gut health, and skin. At the time, there wasn't a single brand that was truly connecting these points in a simple, lifestyle-oriented way. Aime was born from this conviction: healthy skin starts from the inside out.

2. What is the meaning of the name Aime?
“Aime” means “love” in French, but it’s also a verb: to love, to care for. It reflects our philosophy: taking care of your skin is an act of self-respect, not of perfection. It’s about building a positive and lasting relationship with your skin and your body.

3. What differentiates Aime from other cosmetic brands?
Aime is not just a skincare brand, it's a holistic approach to beauty. We combine supplements, topical skincare, makeup with lifestyle and care benefits to address skin health at its source. Our formulas are science-based but designed to be part of a daily ritual. We don't follow trends; we create lasting solutions for better skin.

4. Nowadays we see the growth of eco-friendly cosmetic brands. What is Aime's position as a sustainable brand?
Sustainability is an ongoing, but non-negotiable process. We focus on responsibly sourced ingredients, clean formulas, and reducing unnecessary packaging. But beyond that, we also believe in more conscious beauty consumption—fewer products, but better ones that truly deliver results. For us, sustainability also means durability and effectiveness.

5. Why should everyone include Aime in their beauty routine?
Because skin isn't just what we apply; it's a reflection of our inner balance. Aime brings a smarter, more holistic approach to beauty. It's about supporting skin from the inside out, simplifying your routine, and investing in long-term results rather than quick fixes.

6. What is Aime's favorite makeup or skincare product?
If I had to choose just one, it would be our supplements, especially those focused on gut health and skin balance. They are the foundation of everything we do and were the first products we launched in 2018. On the skincare side, I love products that strengthen the skin barrier and enhance natural radiance—skin that looks healthy, rather than caked on. Our daily SPF 50, formulated in Korea, is the best on the market!